A day of presentations on advanced business strategies for our digital age.

We are working on a program of more advanced material and will be holding another session of Marketing Mania sometime near June 2009.

Check back for details!

Presentations include:

Web 2.0

Laurie Macomber

Every person of influence that uses internet technology should have a basic understanding of the tools and concepts of Web 2.0 in order to grow and maintain their web of influence.  Web 2.0 is the term given to describe a second generation of internet use that focuses on collaboration, open sharing of information, and the use of online communities. 
Laurie has been involved in web marketing since its inception in the corporate environment.  She owns Blue Skies Marketing (www.blueskiesmktg.com) in Fort Collins and she will teach on how to use and benefit from Web 2.0.

Why Design Matters and How to Choose a Web Developer

Ron Zasadzinski

In addition to “Why Design Matters”, Ron will discuss the benefits and fundamentals of good design, as well as some advanced web design principles. He will review specific things to look for when choosing a web designer or developer. You will come away with an increased ability and confidence to evaluate and improve the design of your own web site.
Ron is the owner of CodeGeek.net (www.codegeek.net) a full service web development company.

Social Media and Your Business

Viveka von Rosen

If you are a business leader, you can't afford to dismiss social media any longer.  Your customers are using LinkedIn, Twitter, Facebook, YouTube, blogs, podcasts and other social media tools to talk about your products and services. Ignoring these virtual conversations will not only result in being left behind, but you might be left clueless as to what’s being said about you. More importantly, there may be ways to monetize what is being said.
Viveka von Rosen is CSMO of Integrated Alliances (www.integratedalliances.com) & CEO of Linked Into Business (www.linkedintobusiness.com)

Play Nice: Legal Issues & Social Media

Kevin Houchin

You already know, or are learning, that social media tools like Facebook, Twitter and LinkedIn are wonderful ways to keep in touch with your friends and business associates. However, unthinking posts in such forums could land you on the wrong side of a lawsuit: defamation,  privacy, interference with business relations, negligence, contract, trademark and copyright. 
Kevin is Principal Creative and Attorney of Houchin & Associates, P.C. (www.houchinlaw.com) Kevin is author of the book: Fuel the Spark: 5 Guiding Values for Success in Law & Life.

Thriving in Difficult Times or Getting your Phone to Ring Again

Adrienne Zoble

Listen to the screeching media intone about the state of our economy and become depressed; or ignore what they're saying. Learn the ins and outs of three simple marketing strategies to get your phone to ring again. They cost little to nothing, but they work.  This presentation will prove that, in marketing, it's not what you spend, but how you spend it!
Adrienne is owner of Adrienne Zoble Associates, Inc. (www.azobleassoc.com)